How to Sell Multiple Products in a Funnel

Want to sell more than one product in a single sales funnel? Whether you're offering variations of a product or a small collection, Big Easy Website Creation makes it easy to build customizable product selection pages, add-to-cart buttons, and cart-based checkouts. This guide walks you through creating a flexible, multi-product funnel—perfect for boutique shops, limited product lines, or featured collections.

• Go to Funnels > Create Funnel.
• Choose a multi-product template or start with a blank funnel.
• Name your funnel and click Save.

• On your funnel’s landing page:
• Add product sections or create your own design.
• For each product, add a button, then:
• Click the button > select Store.
• Choose the product and select an action:
• Add to Cart – adds product to cart without leaving the page
• Buy Now – adds product to cart and sends user to checkout

🔁 Use different buttons for different products to allow selection flexibility.

• Go to your Checkout Page in the funnel.
• Select the Cart Checkout option instead of a pre-selected product.
• This will display all products the user added to the cart in earlier steps.

• Click Preview on the landing page.
• Test:
• Clicking “Add to Cart” (shows a pop-up and sticky checkout button)
• Clicking “Buy Now” (sends user directly to checkout)

🛒 If the product has variations (size, color, etc.), the system will prompt the user to choose before adding to the cart.

• On the checkout page:
• Users can review, edit quantities, and complete the order.
• All items selected through "Add to Cart" or "Buy Now" will appear.

• On any page, add the Store Widget to display a product list.
• Products and images are pulled directly from your store.
• Set the action to Add to Cart and click Save.

🧩 This method is faster but offers less design customization than individual buttons.

• After setting up your multi-product funnel, you can add post-checkout upsell pages to increase your average order.