How to Build a Membership Website with Secure Content, Subscriptions, and Upsells

Michele Barard

Last Update för ett år sedan

Overview

Big Easy Website Creation gives you everything you need to build a membership website—from selling subscriptions and organizing content to customizing dashboards, setting access rules, and adding upsells. This guide walks you through how to set up secured course content, member profiles, group-based access, and recurring payments—all in one platform.

Step-by-Step Instructions
1. Start with a Membership Template (Optional)

  • Go to Pages > Add New.
  • Choose a Membership or Courses template.
  • Use pre-built dashboards, course pages, and checkouts—or start from scratch.
2. Create Course and Dashboard Pages

  • Build course pages using widgets (text, video, buttons, etc.).
  • Organize courses:
    • Dashboards for multiple courses
    • Standalone pages for individual access
  • Use Global Columns for reusable side navigation across course pages.
3. Restrict Access using Membership Groups

  • Go to Engage > Membership Groups.
  • Click + Add Group (e.g., Group 1 = “Beginner Courses”).
  • Assign a Dashboard or Starting Page to each group.
  • Restrict course pages by going to the page’s Settings > Page Access > Members Only, then select the appropriate group(s).
4. Create a Membership Product

  • Go to Store > Products > Add Product.
  • Choose Membership as the product type.
  • Assign it to a membership group.
  • Choose One-Time Purchase or enable Subscription Billing.


🔁 Subscriptions can be set monthly, yearly, or by custom billing cycles (e.g., 3 payments of $20).

5. Build a Custom Checkout Page

  • Use a custom checkout template or create a new page.
  • Add a checkout widget and link it to your membership product.
  • (Optional) Add testimonials, feature lists, and conversion boosters like countdown timers.
  • (Optional) Remove billing address fields for digital-only offers.
6. Add a Bump Offer

  • In the checkout widget settings, enable Bump Offer.
  • Choose another product (e.g., Bonus Course or Ebook).
  • Add a headline and short description to upsell during checkout.
7. Add a Post-Purchase Upsell Page (Optional)

  • Go to Funnels > Your Funnel > Add Step > Upsell.
  • Choose an upsell template and connect another product.
  • Add buy and “No thanks” buttons for one-click purchases.
  • Link to a Thank You Page after the upsell/downsell.
8. Link Button to Product or Checkout

  • On product promo pages, link buttons to:
    • Buy Now (goes directly to checkout)
    • Add to Cart (for multiple purchases)
    • Checkout Page (if using custom checkouts)
9. Use Funnels to Track and Optimize

  • Go to Funnels > Create or Edit Funnel.
  • Add steps like:
    • Product Page
    • Checkout
    • Upsell
    • Thank You Page
  • Enable A/B Testing to optimize page design and checkout performance.
  • View conversion rates, sales, and upsell metrics under Funnel Analytics.
10. Member Profile Features

After login, members can:


  • View and download digital products
  • Access My Membership content
  • Manage subscriptions (cancel anytime)
  • View order history
  • Edit profile info
11. Use E-commerce Storefronts (Optional)

  • Display all courses as products using the Store Widget.
  • Enable filters, categories, and search to help users browse and buy.

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