How to Create and Send an Email Campaign

The Email Campaigns tool in the Big Easy Website Creation platform makes it easy to send beautiful, targeted emails to your audience. You can choose from professionally designed templates, personalize your content, segment your recipients, and track performance—all within a few clicks.

• Go to Marketing > Email Campaigns in your dashboard.
• Click Create New Campaign.
• Enter a campaign name.
• Choose the campaign type:
• Regular Campaign – a standard email blast.
• A/B Test Campaign – test subject lines or content to determine what gets more opens or clicks. The winning version is automatically sent to the remaining recipients.

✅ Tip: Use A/B testing to increase engagement and improve future campaign results.

• Select a template that matches your needs: Newsletter, eCommerce, Promo, Webinar, Appointment, etc.
• Click on a template to open it in the drag-and-drop email builder.

• Add elements like headlines, text, images, and buttons.
• Edit text directly in the email preview.
• Style each block by selecting it and adjusting options in the right-hand panel (e.g., background color, padding, button color).
• Add personalization tags like the user’s first name to make your emails more engaging.
• Preview your design on desktop, tablet, and mobile using the preview tool.

• Choose from your email lists or recipient segments.
• You can include or exclude certain lists or tags to refine your targeting.
• Click Next once your recipient settings are complete.

• Confirm your:
• Subject line
• From name and email address
• Recipient group
• Email preview
• You can still go back and make edits if needed.

• Choose whether to Send Now or Schedule for Later.
• If scheduling, select your preferred date and time.
• Click Send (or Schedule) to complete the process.

Once your campaign is sent, you'll be able to monitor performance:

• Open Rate – percentage of recipients who opened your email.
• Click Rate – percentage of recipients who clicked a link.
• Email Link Activity – shows which links were clicked and how often.
• Unsubscribes – tracks who opted out.
• Bounces & Spam Reports – keep these low to maintain sender reputation.

⚠️ Warning: High bounce or spam rates can lead to suspension of your email sending privileges.